LUCKY STAR AND CONSUMER STUDIES OLYMPIAD

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LUCKY STAR MAKES A DIFFERENCE FOR 2738 LEARNERS AND THEIR SCHOOLS

The first Consumer Studies Olympiad was written in 1984 by students in schools which offered home economics as a senior subject. Participation steadily increased to 190 schools and 4 298 learners last year.

Lucky Star Makes a Difference

In 2005 Oceana Brands decided that Lucky Star would gladly participate in the Olympiad if entries included schools representative of all race groups.

In the past, the limiting factor for schools in disadvantaged areas had been the entry fee. Lucky Star proposed to subsidise the entry fee for learners from all schools in which school fees were less than R700 per year.

A merit prize category was introduced to encourage participation by these merit schools and Lucky Star offered further sponsorship for prizes, as well as educational material (nutritional posters and leaflets) for each of the 1 600 schools invited to take part in the Olympiad.

Participation Over the Last 3 Years

The popularity of the Olympiad is increasing steadily in schools country wide, and in merit schools subsidised by Lucky Star:

2006: 1 600 learners plus 1 326 learners from merit schools

2007: 1 650 learners plus 1 484 learners from merit schools

2008: 1 660 learners plus 2 738 learners from merit schools

In 2008 the first merit school learner was one of the overall top 50 winners.

Lucky Star continues to be a major sponsor with significant commitment.

Illustration: Oceana Brands marketing manager, John Stephenson with two of the learners and the teacher of Eersterivier Secondary School (overall merit winning school)

(l-r) Sharné Lindoor, Franlene Koopman, Mrs Reinet Daniels