Five operating subsidiaries in the fishing and commercial cold storage industries operating in Africa and North America
- Canned fish and fishmeal
- Daybrook Fisheries
- HORSE MACKEREL AND HAKE
- Lobster and squid
- COMMERCIAL COLD STORAGE
Canned fish and fishmeal
Canned pilchards are marketed under the pre-eminent Lucky Star brand that commands a major share of the Southern African market. The brand has a wide distribution throughout Africa and is well known in many world markets.
Lucky Star owns and manages a versatile fleet (including joint ventures) of six steel, ten wooden and two fibreglass vessels that operate from four ports. The canneries it operates are located at St Helena Bay, Hout Bay and at Walvis Bay in Namibia. Lucky Star has management responsibility for the Oceana joint venture cannery in Velddrift. Lucky Star sources fish from the Oceana fleet, joint venture partners and contract vessels for its canneries.
Lucky Star has a proud and proven track record in the South African retail industry which it has built up over the last 56 years.
- Lucky Star is the market leader within the canned fish sectors in which it operates.
- Consumer research shows that the Lucky Star brand is a South African icon, trusted for its great taste and consistent quality, offering the consumer value for money and convenience.
- Lucky Star consistently features in the Top 10 in the TNS/Sunday Times most loved brands in South Africa.
- All Lucky Star products are high in protein and Omega-3. Pilchard, sardines, middle-cut and tuna are endorsed by Diabetes SA. These products have also all been approved as part of the SA Heart and Stroke Foundation’s eating plan, which promotes healthy eating and a healthy lifestyle, as they meet the following criteria:
- Lower in saturated fats
- Lower in salt
- Lower in cholesterol
Lucky Star – www.luckystar.co.za
FISHMEAL AND FISH OIL
Species used: Anchovy (Engraulis encrasicolus), pilchard (Sardinops sagax), redeye herring (Etrumeus whiteheadi) and horse mackerel (Trachurus capensis)
Fishmeal, a rich source of protein, is a valuable ingredient in animal and aquaculture feed and is also used as a fertiliser. The health benefits of fish oil are well documented and our fish oil is in particular demand given the high Omega-3 component. Fish oil is used in animal and aquaculture feed and also in the pharmaceutical and chemical industries.
More information on fishmeal and fish oil
In excess of 50% of Lucky Star’s fishmeal is manufactured to premium protein standards. This is sought by balanced feeds manufacturers to service the growing offshore mariculture and aquaculture industries. The fishmeal plants are certified by the regulatory agencies of China, the EU, Australia and Middle Eastern countries to enable fishmeal produced to enter the markets of those countries. Fish oil is a by-product in the manufacture of fishmeal.
The fish is harvested in the clean unpolluted waters of the Benguela Current and Agulhas Current Marine Ecosystems. Harvesting constraint limits are strictly enforced by government authorities employing sustainable fisheries strategies. Small pelagic fish are targeted by a fleet of 18 purse seine vessels and delivered to one of the three geographically strategically placed plants, thereby ensuring maximum freshness of raw material.
One plant employs indirect hot drying technology, another steam drying technology and the third has two-stage drying consisting of steam and indirect hot air drying, thereby producing a low-temperature (LT) product. Meso-pelagic fish are harvested by one of the four mid-water trawler factory ships. Product that is not frozen is immediately reduced to fishmeal with steam drying technology.
Certification and quality
There is strict in-house quality control with frequent analysis in our own laboratories ensuring efficient process control. In addition, every batch of fishmeal is also analysed by an independent accredited laboratory according to customers’ requirements. Our products have been tested for dioxin and PCBs and this analysis has confirmed that the levels are extremely low.
Our South African plants have also implemented FEMAS (Feed Materials Assurance Scheme), which is a third-party assurance scheme that ensures the principles of Hazard Analysis (HACCP) and Good Manufacturing Practice are adequately applied during the production process. There are rigorous controls at each stage of the supply chain that meet standards currently recognised as international “good practice” and which maintain the safety and specification of the feed ingredients supplied. All three plants have also obtained IFFO Global Standard for Responsible Supply (IFFO-RS) certification (click to view a list of IFFO-RS certified plants). IFFO recognises the importance of responsible sourcing, responsible production and responsible supply practices.
FISHMEAL AND FISH OIL
Daybrook Fisheries is a subsidiary of Oceana Group. Daybrook is US-based, and is responsible for a significant portion of the processing, sales and administrative operations of Oceana’s fishmeal and fish oil products. Oceana further owns a 25% interest in Westbank Fishing LLC, which manages harvesting through an exclusive fish catch agreement with Daybrook.
Daybrook processes Gulf Menhaden into fishmeal and fish oil products. Fishmeal is a high protein feed ingredient, and fish oil is used in aquaculture feeds and dietary supplements. The Daybrook state-of-the-art facility located in Empire, South of New Orleans, is well positioned in terms of its access to regional ports, east and west of the Mississippi Delta. This ideal location facilitates ease of logistics around the global export of our fishmeal and fish oil products.
With finite fishing resources and a concentration of species in South Africa, Oceana’s Daybrook operations have meaningfully increased scale and diversified the group’s fishing rights. This is supported by increasing global protein requirements and growing demand for high quality fishmeal and fish oil products.
“Producing quality omega-3 nutrition.”
Daybrook is one of a number of select global fisheries that manufactures fishmeal through an indirect, low temperature drying process that protects protein digestibility, a critical measure of nutritional value. This advanced technology enables Daybrook to manufacture highly digestible, customised fishmeal products required for specialised diets in various high-performance feeds.
In addition to running an extensive research and development programme, the company constantly reinvests in new technology to produce premium products that are distributed globally. Daybrook manufactures prime fishmeal, fair average quality (FAQ) grade fishmeal and pet food, primarily for the aquaculture, hog and specialty pet food industries.
Daybrook also produces omega 3-rich crude fish oil, which is used by the aquaculture feed industry and, to a lesser extent, in the beef and dairy cattle feed industry.
“Responsible fishery practices are the cornerstone of Daybrook’s business philosophy.”
The company’s operations account for approximately 43% of the annual Gulf Menhaden industry catch. Sustainability is at the core of Daybrook’s operations and supply chain model. An integral part of this sustainable development approach is ensuring the protection of Gulf Menhaden fishery to ensure this resource’s sustainability.
This commitment is evident in our adherence to the industry endorsed Fisheries Management Plan, which operates under the federal oversight of the National Oceanic and Atmospheric Administration. Daybrook is also is a member of the Menhaden Advisory Committee to the Gulf States Marine Fisheries Commission, an initiative that drives the conservation, development, and full utilisation of the fishery resources of the Gulf of Mexico.
As a sustainable fishery with global market presence, innovation in product development and a diverse management team with extensive experience in the fishing industry and related agribusinesses, Daybrook has earned an exemplary reputation in the marketplace. The consolidation of Oceana’s South African, Namibian, Angolan and US fishmeal supply, boosted by the transfer of knowledge, skills and technology, has increased the Group’s scale and mobility in the global market.
HORSE MACKEREL AND HAKE
BLUE CONTINENT PRODUCTS
An important source of affordable protein, horse mackerel is widely consumed in Southern, Central and West Africa from South Africa to Ghana and Nigeria. To ensure access to this broad consumer base, we conduct our horse mackerel fishing business through two strategically-located subsidiaries: Blue Continent Products (BCP) in South Africa and Erongo Marine Enterprises (EME) in Namibia.
To ensure the highest quality, catches are processed into frozen packs at sea in the format required by targeted markets. We also ensure that for each trip, our vessels carry scientific observers or fisheries inspectors who act as compliance observers.
In South Africa, BCP harvests its fishing rights with the Desert Diamond, a dedicated midwater trawler. This vessel is valued at R280 million. Scientific observers are on board every trip undertaken by the Desert Diamond. These observers collect data for research purposes and conduct compliance duties. BCP also runs a cadet training programme on board the Desert Diamond.
Key focus areas for 2017:
Secure long-term rights in South Africa.
Secure Namibian quota to match vessel capacity at an acceptable margin.
Consolidation of Oceana’s presence in Namibia.
EME is an operating company that, owns two Pulkovsky meridian / BATM type vessels. The vessels are each 104,5 metres in length, with 4 407 gross registered tons. The combined annual catch of horse mackerel for the two vessels is approximately 60 000 metric tons. The vessels carry two fisheries inspectors who act as compliance observers. EME is based in Walvis Bay, where selected joint ventures with key empowerment partners afford Oceana access to sustainable quotas plus a wealth of local expertise.
In South Africa and Namibia, training of local marine engineers and technical staff aboard our vessels continues, supported by graduate recruitment programmes.
Horse mackerel: firstname.lastname@example.org
We conduct our hake business through BCP and Amawandle Hake (AH). The hake deep-sea trawling fleet supply headed and gutted (H&G) hake to local and international markets.
BCP operates seven bottom trawlers, which catch hake, monk, kingklip and other by-catch. Five of the vessels are factory freezer vessels that process and freeze their catch at sea. The hake catch is made up of commercial fishing rights allocation, as well as the allocation of joint venture partners. It is caught using deep-sea trawlers, and the hake products are sold on local and export markets, particularly in Spain, Portugal, Netherlands, Australia and South Korea.
Key focus areas for 2017:
Vessel upgrade program (i.e. Beatrice Marine factory upgrade).
Further extraction of Amawandle Hake synergies (i.e. Quay side consolidation).
The South African hake trawl fishery is Marine Stewardship Council (MSC) certified, which confirms compliance with the MSC’s rigorous standards for responsible and sustainable fishing. BCP holds a MSC certificate for compliance with the MSC chain of custody requirements for its hake products.
LOBSTER AND SQUID
Oceana Lobster Limited is the lobster processing operation of the Oceana Group with over 90 years’ fishing experience. Our factories are situated along the West Coast of South Africa as well as around the Cape Peninsula. Oceana Lobster is internationally respected as a reliable producer and exporter of prime quality South African rock lobster products. The division produces and exports quality live and frozen lobster. The company operates in strict accordance with Ministry controls and annual TACs to ensure the sustainability of the resource. These controls include adhering to a minimum carapace length, no fishing during the closed season, complying with our catch limits and a prohibition on catching females in berry or soft-shelled specimens.
Ongoing research, development and training ensure that our products are produced to the highest international standards. The complete process is handled in accordance with HACCP standards – from catching and processing, maintaining the cold chain, to arrival in international markets.
Oceana Lobster operates a fleet of nine specialised vessels, catching along a thousand kilometre stretch of South Africa’s coastline. We operate three HACCP-accredited processing plants, which produce live, whole frozen, nitrogen frozen lobsters and lobster tails.
Lobsters are caught with baited lobster pots and kept alive in seawater tanks. World-class factories ensure hygienic preparation, freshness and international quality standards. Only lobsters in perfect condition are processed for export. Oceana has extensive freezing and cold storage facilities at each of its factories as well as direct access to Cape Town International Airport. Our products are marketed to the Far East, Europe, Australia and the USA.
Species: Loligo reynaudi (South African squid)
Oceana conducts its squid operations through its subsidiary, Calamari Fishing Proprietary Limited (Calamari Fishing), based in Port Elizabeth.
South African squid is characterised by an elongated mantle with fins, which are rhomboidal in shape and longer than broad. The arms are short, tentacles are long, the clubs are expanded and club suckers are greatly enlarged.
Five of Calamari Fishing’s vessels have converted their on-board sea freezing processors to IQF standard (individual quick frozen) for squid. Shortly after being caught, individual squid are placed on a tray to be blast frozen to -30 °C. On arrival at the port the landings are graded, glazed and boxed, ready for distribution to market. Instead of the alternative practice of freezing landings into blocks of conjoined fish, the IQF process results in a high-quality product which lends itself to managed use by retailers and consumers.
A fleet of five freezer vessels catch and sea-freeze Loligo reynaudi (South African squid). These vessels are fitted with sophisticated temperature analysing equipment, sonar plotters, on-board processing, packing and blast freezing equipment.
The squid are caught by hand-line jig method between Cape Town and Durban, mainly in the Eastern Cape (FAO47) and immediately blast frozen at sea.
The product is then landed to an HACCP-accredited factory at Port Elizabeth on South Africa’s East Coast to be boxed and sold to Europe and Japan.
Italy; Spain; Portugal; Greece; Japan
End November to mid-October
COMMERCIAL COLD STORAGE
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CCS Logistics (operating as Commercial Cold Storage in Namibia) owns and operates a total of ten cold store facilities in major centres and harbours of South Africa Namibia, and Angola. The division offers a service in the supply chain of perishable products, from producer to consumer.
Key focus areas for 2017:
Explore viable expansion opportunities in South Africa and the rest of the African continent.
Focus on cost efficiency while maintaining high occupancy levels.
CCS Logistics offers customers 137 000 refrigerated pallet positions for cold storage, as well as fruit handling, blast freezing and transport. Its stores are capable of storing product at temperatures from ambient to well below zero, with the Duncan Dock store in Cape Town reaching temperatures as low as -60°C. This makes the facilities suitable for storing poultry, fish, meat, vegetables, dairy, margarine and fruit.