Our key tool for development is the empowerment of our people and the community


Oceana - Empowering people

Why this is important

Empowering our people means providing job security, satisfaction, recognition and opportunities for skills and career development; it is also about enabling our employees to grow with the company and share the value created through their hard work. One of our most meaningful initiatives for delivering genuine social value from our fishing activities is the Oceana Empowerment Trust (the Trust).

Material issues

  • Fair distribution of value derived from fishing rights
  • Driving transformation and localisation in our operations and supply chain
  • Employee health and wellness
  • Training and skills development
  • Fair and consistent labour practices


  1. 2 483 employee beneficiaries received R292 million through Oceana Empowerment Trust in 2014
  2. 3 867 direct jobs in South Africa and 434 direct jobs in Namibia
  3. R1.2 billion paid in salaries and R103 million in employee benefits
  4. R21.9 million invested in employee skills development in South Africa and Namibia
  5. 146.8% of total measured spend spent on B-BBEE suppliers
  6. Achieved independently accredited level 1 B-BBEE status

Focus areas

  1. Being a leader in terms of our transformation and localisation credentials
  2. Promoting diversity within our managerial ranks and the representation of designated groups
  3. Contributing to the development and empowerment of small enterprises and our communities

Oceana - Centenary Book



Fair distribution of value derived from fishing rights

This year we achieved a milestone in Oceana’s empowerment efforts, with our employee share ownership scheme, distributing R292 million to 2 483 employee beneficiaries. The Oceana Empowerment Trust, established in 2006 to advance the group’s transformation strategy, has 2 483 black beneficiaries holding almost 13,6 million shares in Oceana through the Trust as at 30 September 2017, representing 10% of the group’s total issued shares. This year, beneficiaries received a monetary pay-out of R5,9 million. This allows real broad-based empowerment to be delivered not only directly to our employees, but also to the communities in which they live, and in which we operate.

Oceana - B-BBEE Infographic

At Oceana our focus on empowerment is both strategic and operational. It is part of how we do business at all levels throughout the company.

Our continued focus on driving transformation on all elements of the B-BBEE scorecard has resulted in Oceana achieving a level 1 rating, in terms of the Revised Codes of Good Practice, with a score of 102.58 points out of 109 (2017: 96.77). We also have a recognition rating of 135% for procurement in terms of the Department of Trade and Industry’s (dti’s) B-BBEE scorecard. A summary of our performance against each of the five elements of the scorecard is provided below.

Our B-BBEE performance

Oceana’s B-BBEE performance as measured against the five elements of the dti B-BBEE scorecard showed a maintained score on our black-owned and black-controlled shareholding. Our three major shareholders are Tiger Brands Limited, Brimstone Investment Corporation and the Oceana Empowerment Trust. Our performance on this score exceeds the dti target for black ownership by 25,0%. Management control in the executive committee and black representation increased.


We have maintained our black-owned and black-controlled shareholding. Our three major empowered shareholders that contributed to this continue to be Tiger Brands Limited, Brimstone Investment Corporation and the Oceana Empowerment Trust, with a combined black ownership holding of 66.02%. We achieved the full 25 points for this element.

Management control

We achieved maximum points at both black board member and black executive director levels. Black people now represent 66.7% of board and executive management. The proposed employment equity plans for the next three years have been approved by the Department of Labour. The plans are aligned to the B-BBEE Code’s requirements to ensure continuous alignment with our transformation objectives. We continue to make progress in transforming our senior, middle and junior managerial ranks. We achieved 13.94 points out of a possible 19 points for this element.

Skills development

We have continued to invest in developing our employees against the backdrop of the scarcity of skills in our sector. Recognised training expenditure on all black employees increased from R20,3 million in 2017 to R21.9,3 million in 2018. The employment equity scorecard, and skills development targets are based on racial demographics of the economically active population. We also support youth development through our learnerships for unemployed youth. In 2018 we placed 146 unemployed learners between the ages of 18 to 35 on our unemployment learnerships, apprenticeships and internship programmes. We achieved 17.24 points out of a possible 25 points for this element.

Enterprise and supplier development

The Revised Codes of Good Practice combined the prior elements of “Preferential Procurement” and “Enterprise Development” into the Enterprise and Supplier Development element. We recognise that ensuring that goods and services are procured from suppliers that meet B-BBEE requirements will ultimately result in greater participation of black people in the economy. Our focus on maximising purchases from compliant B-BBEE companies, exempted micro enterprises (EMEs), qualifying small enterprises (QSEs), black-owned and black-women-owned companies, has resulted in 146.8% of our total measured spend being procured from B-BBEE enterprises, exceeding the dti’s target of 80%. Supplier development initiatives included loans and advances, preferential payment terms, and fleet and administrative support. Our main contribution to enterprise and supplier development continues to be through joint ventures with other smaller fishing companies and supply arrangements. Qualifying expenditure of R 53.9 million was spent on Supplier Development and 10.02 million was spent on Enterprise Development We achieved 41.40 points out of a possible 44 points for this element.